Setting Up A Fashion Magazine
Fashion magazines have actually been in existence since around 1785! And to this day, high fashion magazines like Vogue are still a staple in the fashion industry. Vogue alone has a net worth of around $124 million, and has seen some of the most iconic faces of celebrity grace it’s cover since its inception in 1892.
If you’re aspiring to be the next Anna Wintour, here’s four things to make your fashion magazine as successful as possible.
Get Yourself a Space to Work
Hiring a space for your HQ is a great idea for meeting clients and models, and organising content. And if you plan to create your magazine from home, you should try to make sure you have a dedicated office space to work.
Either way, it is important to have a space where you feel motivated and inspired to work. If you’re able to, choose light and and airy space, and add your own personal twist. Comfortable furniture and a good desk is always ideal. You might want to add some mood boards too, or even take the opportunity to showcase some of your work for visitors to view. Websites like eFrame can help you create professional custom-made frames for your prints and photos for your office space.
Hire Great Staff
Passionate staff are can be the factor that makes a magazine successful, above most other things. To give your magazine the attention it deserves, you might want to hire great photographers, designers and writers, if you aren’t doing these elements yourself. Choose people who are trustworthy and passionate about their work to get the best results.
You might want to use recruitment software like Oleeo to recruit for your roles, as recruitment software uses artificial intelligence to pick the best candidates, based on searching for specific terms in applications and CVs.
Use Social Media
Social media is becoming increasingly popular for advertising due to its wide reach and considerably low cost compared to more traditional advertising. Using social media to publicise your magazine content can draw a greater readership by using new-focused platforms like Facebook, where users can quickly share articles and interact with them.
Social media use also allows your magazine to gain an easy online following. Exposure to new readers is also an easier process. For tips on how to write for social media, you can use websites like Convince and Convert for helpful insights.
Establish a Loyal Following
Establishing a following with your readers is a great way to ensure customer loyalty. You can do this by setting up a discounted subscription deal, or teasing snippets of exclusive articles online and printing the entire article in the physical magazine. This will help your readers to feel like they are receiving a little extra for what they pay for, and increase customer retention as a result.
You could also consider writing a regular newsletter using services like MailChimp to encourage customers to interact and renew subscriptions.
Hopefully these easy tips can help get you started if you want to get into the magazine world!
*This is a contributed post. As ever, all opinions are my own.