Brand and Blogger collaborations have really taken off this year; I mean, who doesn’t love buying something created by both a famous brand and a popular influencer all in one? The people we love to take inspiration from, be it fashion, beauty, working out or recipe ideas, are no longer just brand ambassadors, but are getting involved in the design and production of products, adding their personal style – which of course is what makes them so popular.
German fashion blogger Pamela Reif is one of the biggest influencers in Germany, sharing content on fashion, beauty, travel and fitness, and now she has designed her very first lingerie collection together with Hunkemöller. Pamela’s goal is for every woman to feel breath taking in her Pamela_rf Blogger Collection. In her own words: “Every woman is beautiful. It just takes the right lingerie to emphasise the beauty that you already have”.
Hunkemöller is one of the largest lingerie specialists in Europe, stocking everything from daily basics and elegant sets to swimwear, nightwear, hosiery and a sports collection. Their collaboration with Pamela Reif is all beautiful, with lace and velvet detail running throughout, there is a gorgeous selection of shapes and styles to suit everyone.
*These items were sent to me for review. As ever, all opinions are my own.