Glossier stems from the brainchild of former Vogue assistant Emily Weiss. It all started when she was searching the internet for inspiration and couldn’t find anything that spoke to her; enter Into The Gloss, or ITG as it is now more commonly known. Emily created Into The Gloss; a blog where she interviewed models, makeup artists, and the strong women she admired about what they used and why.
The site has since become ‘the holy grail’ of beauty blogs and gained a cult following of dedicated readers from all over the world, leading the way for Glossier to follow. And so it was born, the home of the real-beauty revolution.