Sports tourism has grown massively in recent years, and it’s now one of the most exciting ways to travel. More people than ever are choosing holidays that mix relaxation with activity, adventure or the chance to watch incredible sporting events in person. Whether it’s golf, cycling, hiking, skiing, water sports or simply visiting a place known for its active lifestyle, sports-focused trips bring a sense of energy and purpose that many travellers find refreshing. It’s no longer just about sitting by the pool; it’s about getting involved, exploring and discovering new passions along the way.
Part of the appeal is how flexible sports tourism can be. You don’t have to be a professional or even particularly sporty to enjoy it. Many travellers choose gentle activities mixed with sightseeing, while others build their entire trip around a favourite hobby or event. With so many options available around the world, it’s easy to see why this type of holiday is becoming a favourite for families, couples, groups of friends and solo travellers alike.
The growing appeal of activity-based holidays
Modern travellers want experiences that feel meaningful, and sports tourism delivers exactly that. Instead of spending all your time in one place, you’re out exploring landscapes, local culture and new activities. It gives a sense of achievement you don’t always get from traditional holidays. Even something simple like a morning hike or scenic cycle ride can make your trip feel richer.
The rise of wellness travel has also played a part. Many travellers want to feel healthier and more energised on holiday, and adding sport into your plans at any level helps you achieve that. Whether you’re swimming, playing tennis, skiing or trying a new activity, moving your body helps you relax more deeply afterwards.
Why golf holidays are more popular than ever
Golf tourism has seen huge growth, especially among travellers who want a mix of outdoor activity, comfort and great scenery. Visiting some of the top golfing resorts gives you the chance to play on world-class courses while also enjoying spa facilities, restaurants and beautiful resorts. It’s a type of holiday that suits both passionate golfers and those who simply enjoy the peaceful atmosphere of a resort built around open green spaces.
Many golf resorts are located in stunning destinations such as Portugal’s Algarve, Scotland, Australia, the Caribbean and the US. These places offer more than just the sport. They’re full of great food, friendly local culture and landscapes worth exploring. Even if you travel with someone who doesn’t play golf, there’s usually plenty for them to enjoy, too.
Sports events that draw global crowds
Part of sports tourism’s rise comes from major sporting events attracting international travellers. People plan entire trips around competitions like the Olympics, Formula 1 races, golf championships, tennis tournaments, marathons and football finals. Travelling to watch a favourite sport adds emotion and excitement to your holiday, turning it into a once-in-a-lifetime experience.
These events also bring you closer to the local culture of the host destination. You experience the buzz, the crowds, the food and the traditions, all while being part of something global. It’s a powerful way to connect with a place and feel part of something bigger.
Discovering new hobbies while travelling
Sports tourism isn’t only about following a favourite activity; it’s also about discovering new ones. Many destinations offer beginner-friendly lessons, guided experiences and safe environments where you can try something you’ve never done before. You might learn to surf in Portugal, pick up paddleboarding in Croatia, try skiing in Japan or learn archery in a countryside lodge.
Even if you’ve never considered yourself sporty, trying an activity on holiday adds a new layer to the experience. You may even return home with a new hobby you’d like to continue.
Exploring underrated destinations through sport
One of the unexpected benefits of sports tourism is how it introduces you to places you might never have considered. Many underrated travel destinations offer incredible sports experiences away from the crowds. Instead of heading straight to the biggest or best-known hotspots, you discover quieter regions with just as much charm.
For example, Slovenia offers beautiful hiking and cycling. Colombia is gaining attention for paragliding, diving and trekking. South Africa mixes wildlife with outdoor adventure, while places like Tasmania or Northern Spain offer rugged scenery perfect for walking and mountain biking. Travelling for sport often gives you access to the most authentic and untouched parts of a destination.
The benefits of combining fitness with travel
Being active on holiday has a surprising number of benefits. You come home feeling more refreshed, because movement naturally boosts your energy and reduces stress. You sleep better, eat better and often find yourself more present than when you’re simply lounging poolside. Sport also gives structure to your days, without making the trip feel planned or restrictive.
For many travellers, activity-based holidays also create deeper memories. You remember the walks, the views, the achievements and the unique experiences, not just the hours spent lying down. The stories tend to be better too.
How to plan your own sports-focused trip
You don’t need to be athletic to enjoy a sports tourism holiday. The best approach is to start with what you genuinely enjoy. If you love golf, look for resorts or regions with quality courses. If you want a more gentle adventure, consider hiking, cycling or kayaking. If you’re craving excitement, look for destinations known for skiing, surfing or water sports.
It’s also useful to choose places with plenty of alternative activities so your holiday stays balanced. Even golf resorts or ski towns usually have spas, restaurants, culture and sightseeing, giving you space to wind down. The key is finding a holiday that mixes activity with comfort in a way that suits your pace.
Sports tourism is growing because it offers something more meaningful than a standard getaway. It blends movement, discovery, culture and relaxation into one unforgettable experience. Whether you want the comfort of a luxury golf resort, the thrill of a live sports event or the joy of exploring a lesser-known corner of the world, there’s a sports-focused holiday out there that fits perfectly with your style of travel.
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*This is a contributed post. As ever, all opinions are my own.
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